The three S’s – simpleness, sociability, and security – are an excellent base regarding dating internet site. So just why will it seem like plenty websites tend to be mysteriously missing out on all of them off their company ideas?
Insert LikeBright, another dating website based in Seattle whose goal is to purge deception from internet dating world. It really is a tall order, but Ron Lai, Sonya Lai (yes, they can be siblings), and Nick Soman are determined to meet up it. The trio fulfilled while their studies at Harvard, and made a decision to receive LikeBright in 2010 as part of the TechStars, a business that calls by itself the “#1 startup accelerator in the field,” plan in Seattle.
Their particular aim, as told Aislyn Green of TechFlash.com, actually complex: “LikeBright is actually a TechStars Seattle startup attempting to create dating quick, personal and safe for women.” Females every-where – and plenty of men – complain regarding the insufficient confidence and widespread lying that affects online dating services. For many, its become these a problem they’ve given up on internet dating entirely in support of returning to the conventional types of internet dating which they’d once refused, like meeting through buddies or at personal gatherings. LikeBright is designed to fight this issue by “developing a dating layer on Facebook to aid females satisfy people through folks they trust.”
The determination for LikeBright originated personal experience. Sonya was pushed by a want to assist this lady female buddies navigate the sometimes-dangerous arena of internet dating, and wished to put focus on the problems, frequently disregarded, that ladies worry about when considering looking for love on the web. Ron, a frequent traveler, was impressed to create a site that found his nomadic requirements, and Nick discovered with the property value satisfying a night out together through some body you rely on when a lady pal introduced him to their girl.
Before building the website, the trio conducted 50 real time interviews with women who wanted to discuss their unique experiences with online dating sites. The answers they was given varied through the humorous on the horrifying, like “every thing felt good. Right after which he asked myself basically smoked meth” and “He was 11 and that I was required to drive him home. He’d walked completely anywhere.” Determined the world lacked a dating web site that places females 1st, LikeBright was given birth to.
LikeBright is actually invested in producing an environment constructed on the 3 S’s. Joining the website is not difficult: it requires half a minute to sign up via myspace Connect. The website encourages sociability by offering users a social framework for any singles they see and permitting them to communicate with buddies – affixed or not – on the internet site. And it’s really safe: women may use LikeBright anonymously, and each and every guy on the webpage is vouched for.
